Last night Team Dimension Data for Qhubeka unveiled their 2018 jersey with a photographic portrait by Scott Mitchell of Mark Cavendish.
The jersey changes to predominantly green and white with the bib shorts remaining classic black. Still emblazoned on the back is the now familiar Q trademark of Qhubeka. Kudos must be given to the team’s naming right partners for continuing with the benevolent promotion of such a unique cause on the jersey.
Oakley, the apparel manufacturer, will complete the almost head-to-toe covering of the Didata athletes as they prepare to launch their helmet range with the team in 2018. The fresh simple look of the jersey also sees a departure from the customary é on the shoulders to the full wordmark of Cervélo across the sleeves.
A once off print of the portrait has been elegantly framed in white and being sold to raise further funds for the team’s charity, Qhubeka. The portrait is on display at the Cervélo booth at the Rouleur Classic until Saturday 4 November.